Purpose Driven
My journey hasn’t been conventional in the slightest. I’ve faced challenges and overcome things that most people couldn’t even imagine—and through it all, I give God all the glory. Without Him, I wouldn’t be where I am today or the person I’ve become.
I also owe so much to my entrepreneurial parents, family, and friends, but especially to my husband, Tyler, who has been my greatest supporter. Tyler put his own career on hold to care for our three little boys—all under the age of five (yes, prayers are appreciated, lol!)—so that I could pursue my dreams. I am deeply blessed and grateful for his sacrifices, and if I can brag on him for a moment, it’s important you know that when you work with me, you’re also benefiting from the value and brilliance he brings alongside me.
Tyler is more than just my husband; he’s a multi-talented creative and entrepreneur with a Bachelor’s degree in English and Fine Art. His custom sculptures have been showcased in prestigious galleries in Santa Fe, New Mexico, and he’s served notable clients, including repeat customer George R.R. Martin, creator of Game of Thrones.
Beyond his artistry, Tyler has also thrived as a licensed insurance agent and a top-ranked leader in his region. His ability to blend creativity, business savvy, and wisdom is something I admire deeply and lean into in both our life and work.
Together, we bring a unique blend of experience, expertise, and a shared commitment to excellence. Whether we’re raising our boys, building businesses, or serving clients, we’re driven by faith and a desire to make a lasting impact. Our goal is to honor God in everything we do and inspire others to step boldly into their own purpose.
At the Center
Faith.
I wouldn’t be true to myself if I didn’t share this part of my life. My relationship with the true and living God is the most important thing to me and the foundation for every big and small decision I make. I believe we are living in a time where God is moving powerfully in the marketplace, raising up Kingdompreneurs—leaders who use their businesses as platforms to bless their families, serve others, and ultimately point to His goodness.
For me, God isn’t just a part of my life—He’s the CEO of my business. Every door of favor that has opened, every opportunity I’ve been given, and every success I’ve achieved is because of His guidance and grace. I can’t imagine life or business without Him. My faith is the reason I pursue excellence, serve with integrity, and strive to create impact wherever I go.
All that I do is for His glory, and my hope is that through my work, others can see His goodness and be inspired to step into their own God-given calling.Our goal is to honor God in everything we do and inspire others to step boldly into their own purpose.
Sophia
Creative Director
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Mia
Project Manager
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Ava
Operations Coordinator
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Frequently Asked Questions
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TEAM
We are a husband-and-wife team fueled by faith, driven by purpose, and dedicated to creating impact together.
I, Kendryah Smith, am a co-founding executive of ReDirect, a visionary entrepreneur, and a success advisor. My greatest passion is helping entrepreneurs and influencers unlock their potential, amplify their impact, and create meaningful transformations in their businesses and lives.
Tyler Smith, my husband and greatest supporter, is a multi-talented creative and entrepreneur with a Bachelor’s degree in English and Fine Art. His custom sculptures have been showcased in world-class galleries in Santa Fe, New Mexico, and he has built lasting relationships with repeat clients, including Game of Thrones creator George R.R. Martin. As a licensed insurance agent and top-ranked leader in his region, Tyler blends his artistic talent, business expertise, and wisdom to bring both beauty and balance to everything he pursues.
Together, we combine our diverse experiences and expertise to serve others, create opportunities, and build a legacy of faith and impact. Whether we’re working with clients, growing businesses, or raising our family, we are committed to honoring God in all that we do and inspiring others to do the same.
OUR TEAM
Meet Our Awesome Team
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Business Success
ReDirect
What began as a vision to solve real challenges for entrepreneurs has grown into something beyond our wildest dreams. ReDirect is more than just an all-in-one platform—it’s a movement that empowers thousands of business owners to achieve their goals, streamline their operations, and find true financial and personal freedom.
I am incredibly grateful for how far we’ve come, the community we’ve built, and the lives we’ve touched. None of this would have been possible without the relentless support of our team, our users, and the grace of God.
This is just the beginning, and I’m honored to be on this journey with Jess and Lauren, my co-owners and 2 of my best friends.
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